PatientNow Pricing Question Calls

Deciding what price talk belongs on the phone

Aesthetic practices disagree about pricing on the phone, and for good reasons. Some publish a per-unit neurotoxin price and want it shared freely. Some discuss price only after a consult, because a number with no context loses the caller to a cheaper competitor down the street. Most land somewhere in between, with a few posted prices and everything else reserved for the consult.

Whatever your policy, the real problem is consistency. Different staff answer the same question differently, a new hire quotes last year's price, and price shoppers notice. A caller who hears one number on Monday and another on Wednesday starts to wonder what else is negotiable.

Three pricing policies Katie can follow

You choose the approach, and you can choose differently for each service. A practice might share its neurotoxin price per unit, give a range for filler by the syringe, and reserve all surgical pricing for the consult. Katie keeps each service on the rule you set for it, so nothing drifts from one call to the next.

The three common options:

• Share list prices for set services, such as a per-unit neurotoxin price or a single laser hair removal session
• Share starting prices or ranges, then explain that the consult sets the final number
• Share no prices and explain what the complimentary or paid consult includes

When the honest answer is that it depends

Surgical procedures, full-face treatment plans and combination packages cannot be priced without an exam. When a caller asks what a tummy tuck costs, Katie explains why the price is set at consultation, shares any range you have approved, and offers to collect a consult request. She never builds a quote, never estimates units or syringes for a particular face, and never improvises discounts, specials or bundles you have not given her.

Callers generally accept that answer when it is given clearly and without hesitation. What frustrates them is a vague reply that sounds like the practice is hiding something.

Capturing the shopper who is comparing

Price callers are often early in their search and calling several practices in one sitting. Even if a caller is not ready to book, the call ends with a structured summary naming the treatment, the question asked, and whether the caller wanted a consult. Your coordinator can follow up with that context, which is a better position than a missed call or an anonymous hang-up.

MedReception AI is live with practices on PatientNow, and pricing calls that once pulled an injector out of a treatment room now arrive as organized inquiries your team can work between patients. A caller who heard a fair, clear answer is also a warmer lead when the coordinator calls.