Maryland Wellness & Psychiatry

What these numbers do and do not show

• There is no before. MedReception AI began measuring this practice's calls when Katie started answering them on 20 April 2026, so no record exists of how many calls the practice received, missed, or sent to voicemail beforehand. Every call figure here describes what Katie handled. None of them is a comparison against the practice's previous call volume, because no such measurement exists.
• Handled without the practice does not mean resolved. Nearly half of categorised calls (47.6%) are a patient leaving a message, which Katie captures and passes on for the practice to action. The work removed is the taking of the message, not the answering of it.
• 30.4% of calls were routed to a person, usually within the first minute. Katie is answering and triaging this practice's phone, not replacing the front desk.
• Where a call is routed, our telephony records show only that the destination picked up. They do not establish that a particular member of staff answered, so we do not claim it.
• 191 calls (10.8%) were hangups under fifteen seconds where the caller never spoke. They are counted in the 1,774 answered and excluded from the 1,043 handled, which is why the two figures do not simply differ by the transfer count.
• The 12.0% out-of-hours figure uses the practice's published Monday to Friday, 9 to 5. Measured against the wider hours their clinicians actually work, the same calls are 2.8%. We publish the larger figure because it is the rule Katie herself operates on, and note the smaller one here.
• Call and appointment figures are not connected. Nothing in our call records establishes that a call became a booking, and the practice's online booking runs through their own system.
• Search Console coverage begins 16 May 2026, the day the property was set up. Google does not backfill, so no search data exists for the period before that date. Every figure on this page is measured forward from then. None of them compares against the practice's performance before MedReception AI, because no such measurement exists.
• The baseline is not the practice at zero. By 16 May the rebuilt site had been live about six weeks, the homepage was already ranking at an average position of 4.0, and pages predating our rebuild were still earning impressions at positions 6 to 9. This page measures the trajectory of a site already in flight.
• Most of the impression volume sits on the practice's homepage, where we can show the change but cannot name the mechanism that caused it. The portion we can attribute to specific work (the service, condition and location pages we built) accounts for roughly 40% of the gain.
• Growth figures depend heavily on which windows are compared. Across the methodologies we tested, impressions growth ranges from +13% to +203% on identical data. The +51% figure published here uses the two longest equal, non-overlapping, weekday-balanced windows available, and excludes both partial months.
• Click growth over the same windows was +17% and is not statistically significant (p=0.21). We publish it as flat rather than as growth.
• Click-through rate declined over the window, from 3.04% to 2.36%, and average position was essentially flat. More people saw the practice in search results; the share who clicked did not rise.
• A two-day burst of desktop impressions on 15 and 16 June 2026 produced no additional clicks and appears to be a reporting artifact. It is visible in the June bar and is excluded from every growth calculation on this page.
• Part of the measured improvement is the correction of a hosting misconfiguration that was itself affecting the site during the earlier period. We report it in the timeline rather than presenting the recovery as pure growth.
• The practice's online appointment booking runs through their own scheduling system, not through MedReception AI. Bookings made that way are not visible to us, so this page makes no claim connecting search traffic to appointment volume.
• The practice's appointment growth is largely capacity. Over the window they went from two clinicians to six, and the founding clinician's own monthly volume was flat to slightly down. We report appointment volume as the practice's growth and make no claim to have caused it.
• The review quoted on this page refers to growth in new patients. That is the practice's own assessment. We cannot measure it: their online booking runs through their own system, and their schedule records no booking channel, so we publish it as their words rather than as a result we are claiming.
• This is one practice's result. It is not a typical or expected outcome, and results vary with specialty, geography, competition, existing web presence and how long a practice has been live.