Track booked appointments
- •Tag every appointment sourced from inbound calls.
- •Compare 60-day pre/post windows and normalize for marketing pushes.
Growth KPI•Growth & leakage
Typical Revenue Recapture
Illustrates the percentage of inbound demand clinics recover once phones stop leaking calls.
Bring this KPI into every CFO conversation about upside. It shows the 8–18% increase in booked appointments tied to AI’s instant pick-up, proving phones are a growth lever.
Primary care uplift
8–12%
Lower visit value but high volume.
High-value specialties
12–18%
Derm, ortho, fertility, concierge.
Tie to collected revenue
- •Multiply incremental visits by average net collections.
- •Discount for show rate to stay conservative.
Assumptions
What this KPI assumes
Open capacity
Clinics have slots to absorb recovered demand.
Consistent marketing
No major campaign launches skewing data.
Supporting proofs
Share with finance + ops partners
Need help running the revenue study?
We’ll pull scheduling + call logs, run the uplift math, and package it for leadership.